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	Japan Update June 12, 2019

	Winners and losers in corporate Japan: Deft marketing pays off TOKYO -- Twelve industry   leaders in 36 Japanese corporate sectors  tracked by Nikkei fell from   their perches over the past  five years, making way for  contenders that figured out  how to skillfully market their  goods and services. Komatsu replaced rival  machinery builder Mitsubishi  Heavy Industries as the  industry  leader in terms of net  profit,  while video game company   Bandai Namco Holdings  dethroned Dai Nippon  Printing in miscellaneous manufacturing. The companies that emerged  as new leaders distinguished themselves by creating business  models that fit changing business climates. In addition to offering  good services and products,  they are adept at marketing.
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